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4 December 2004 Significantly less cool than the catHere is the cat:
who evidently qualifies as Cool CatLeaders 2004. Let me tell you a story. Until about two weeks ago I used to think that Bose stereos looked quite funky. Unfussy design, promise of quality sound from small box, not available in Dixons, etc. Then they started adorning their ads with "Bose has been voted Cool BrandLeaders® 2004 and No. 1 cool technology brand." This, to me, puts them on a par with well-known cool icons of the counterculture such as Coca-Cola, Vodafone, McDonalds, Land Rover, etc. You see, someone thinks that all these brands are sufficiently cool to have cited them as champions in a particularly wanky project called, yes, Cool BrandLeaders. (All except McDonalds, that is, but give them time.) See for yourself. Go to the site. You'll see such gems as "Cool BrandLeaders... have a magic about them signifying that users have an exceptional sense of taste and style." Sorry... you are talking about the same Coke, right? At least next time I'm idling on the Nascot Wood Road waiting for a chance to get past the local mums' badly-parked Land Rover Discoverys (sp?), I can be reassured that said mums have an exceptional sense of taste and style. Sadly they don't have an exceptional sense of how to use their legs to walk two streets. The brands just get cooler as you read the list. Apparently Agent Provocateur is genuinely cutting-edge, honest, and not just an excuse for FHM's fashion one-shots to print pervy pictures of women wearing not very much. The game du jour is Scrabble. Courvoisier Cognac is cool, apparently, because of a celebrity endorsement by that well-known tastemeister, P Diddy. And then there's Dazed & Confused. Seriously, I don't know anyone who thinks Dazed & Confused is still cool. It's far too Hoxton and is predominantly read by Nathan Barley's chums. Incidentally, maybe McDonalds have got a shout for next year's Cool BrandLeaders. Look who did their latest website Comments | |
